Your brand is what people say about you when you’re not around. In other words, your reputation! Just like people or products, communities have reputations based on all the different experiences people have had with that community over time. Branding is the process of changing, clarifying, refining or improving that reputation. The first step in our community branding initiative is conducting research to pinpoint Eagle's existing reputation. At the same time, we will conduct research to determine Eagle's greatest strengths and opportunities. What makes our city special and unique? This allows us to look at where we are in regard to reputation, where we want to be based on our greatest strengths and our aspirations, and which creative tools and strategies can help close the gap between the two. A positive and unique brand can focus people on the positive differentiator in Eagle, which can help us stand out relative to the competition. The stronger and more defined our reputation, the more people will want to visit, live, work and play here.
Because Eagle is still a young city, in terms of being a municipality, and because it has grown and changed so dramatically in such a short time, it is important that we establish our brand identity – who we are and where we want to be in the future as our community continues to develop. A strong brand, that is universally accepted and used by all the stakeholders who market and promote Eagle, will help to set our City apart from all the rest.
All communities need a unique brand and story to tell if they want to be economically successful.
Developing a strong community brand is key not only to attracting visitors to our community, but also in attracting new businesses and strengthening the businesses that are already here. When business representatives look at Eagle as a potential market for their business, they’ll first come here as visitors. An authentic brand that resonates throughout the City can also help our current businesses enhance the experience they provide their customers and facilitate a more coordinated and collaborative business community. By conveying a consistent message, we’ll ensure that we’re showing visitors, as well as potential new residents and business owners, all that Eagle has to offer.
At the heart of the Eagle brand are the stories of the people who call Eagle home. Whether you're a resident, or a business owner, we want to hear your stories, all of them!
Did you start a business or a family here? Buy your first house or car? Please share the details. What does your church mean to you? Did your kids learn to swim in a local pool? Where do you go to have fun with your friends? What is your favorite memory?
If pictures are your preferred way to tell your story, post a picture of you, your family and friends at a favorite Eagle hangout. Post both stories and pictures on Instagram at #ShareYourEagleID. The best pictures might even be used in a social media campaign associated with the roll-out of the new brand!